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北半球文化合作关系
(Northern Domension Partnership on Culture）
与b.creative文化论坛
NDPC Cultural Forum meets b.creative
On 10 and 11 December, the NDPC Cultural Forum meets b.creative was
held online and onsite in Saint-Petersburg. The Forum “Reaching New
Horizons: Creative Entrepreneurship and Museums” ended with loads
of new ideas generated, versatile experiences shared and meaningful
connections made across the Northern Dimension region, Europe and
beyond. It was an opportunity to voice the central role of culture and
creative industries in triggering positive change across our
communities and tackling today's challenges, as well as raise
awareness about combining creativity, storytelling and possibilities
brought by new technologies in revolutionizing museum offer.
On the first day of the Forum, a keynote speech was given by Jon Stever
from Rwanda, Co-Founder and Managing Director at Innovation for Policy
Foundation. Being an artist, community builder, entrepreneur and trainer in
the innovation ecosystem, Jon shared his experience on working with
governments, the private sector, civil society and international organizations
and revealed how a local cultural organisation can foster policy change at
the governmental level and motivate local communities to engage in social
conversation that has facilitated democratic innovation.
The discussion "Cultural and creative sectors as change-makers for 21st
century challenges" was moderated by Arthur Le Gall, Treasurer and
Director of KEA, and gathered experts in cultural and creative industries and
museum field: Elena Zelentsova, Vice President, the Director of Urban
Environment Development, Skolkovo Foundation, Ineta Zelča-Sīmansone,
Museologist, Head of Creative Museum think-tank, Tere Badia, Secretary
General of Culture Action Europe, and Jani Joenniemi, Founder of EARS.
The panellists shared their insights on how artists and creative communities
have risen to provide input to global and local societal challenges, especially
during COVID-19 pandemic, but not exclusively, and how the new situation
has opened the national borders to internationalisation.
It is clear that new conditions set new standards to international networking
and interaction with the public in the cultural sector. This has fertilised the
ground to digital development in all sectors and a need for cross-
disciplinary cooperation, as well as for the higher cultural presence in the
public sector.
The panellists stressed the need for museums to think about their
digitization strategies, including opening their collections to designers and
other creative industries’ representatives and cooperating with them in
creation of new digital cultural products. At the same time, it was noted
that digitisation is a tool, not a goal, while new digital didactics need to be
sought to create interesting content for people to invest their time and
attention in a meaningful way, as well as to bring people together for
participation and dialogue, not only a one-way relationship.
The panellists also agreed that yearning for more physical experiences
has not disappeared, although the difficult times of restrictions are
present everywhere. Cultural and creative industries should be in charge to
help people get through tough times and situations and reinvent
themselves.
The discussion was followed by two workshops, that made it possible for
attendees to gain more knowledge how to strengthen communication
between local communities and museums (a workshop moderated by
Clementine Daubeuf, Associate Director of KEA and Founder of
b.creative network) and build local creative entrepreneurship communities
(a workshop moderated by Külli Hansen, Project manager, Tartu Centre
for Creative Industries).
The second day’s focus was on innovating museums with the help of
tools and skills possessed by creative industries. It began with an onsite
discussion from Saint-Petersburg, which was moderated by Alla
Manilova, the State Secretary, Deputy Minister of Culture of the
Russian Federation. Interventions about museums and different
innovation practices where brought in by Sergey Korneev, Chairman of
the Committee for Tourism Development of Saint-Petersburg, Boris
Piotrovsky, First Deputy Chairman of the Committee for Culture of
Saint-Petersburg, Elena Kalnitskaya, General Director, Peterhof State
Museum-Reserve, Elena Titova, Director of the All-Russian Decorative
Art Museum, Arne Langaas, Curator of Falstad Center, Representative
of Norwegian Museums Association, Olga Khomova, Director General,
Saint-Petersburg State Academic Capella, Riitta Kaivosoja, Director General,
Department of Art and Cultural Policy, Ministry of Education and Culture
of Finland, Tarja Halonen, Chairperson of the Board of Directors of the
Finnish National Gallery, and Sergiu Ardelean, Co-founder and CEO at
Artivive.
The Forum was embellished with an inspirational speech "Making your
museum digital" by Ott Sarapuu, Partner at exhibition design
production company MOTOR, CEO of Proto Invention Factory, who
articulated the need for museums to think of communicating messages
to the audience in digital ways, and suggested that the right time to act
was now. He shared several best practice examples from museums around
the world utilizing virtual and augmented reality in creation of new and
innovative content in museums.
Ott confirmed that combining technology, environment and storytelling
is the most crucial, while the focus in innovating a museum should be on
picking the story and only then the technology.
Parallel workshops followed the inspirational speech: “Creating interactive
content for museums” - an augmented reality art workshop with Sergiu
Ardelean from Artivive, where participants learned about augmented
reality art and its practical application in building a narrative and interacting
with people. The participants also had a chance to try hands-on creating an
augmented reality art work. Another workshop “Innovative exhibition in
museums” was led by Roberta Mansur and Mariana Cardos from Toyno.
The participants tried out a new method for narrative creation in future
exhibitions through human-centric storytelling and connection with the
audience.
The two days of the Forum also gave an opportunity to network with
attendees from all around the world in short matchmaking meetings, as
well as provided a space to showcase projects, ideas, products and
organizations in a special virtual Expo area on the Forum online
platform.
The Forum was organized by the Northern Dimension Partnership on
Culture, b.creative network and the Ministry of Culture of the Russian
Federation.
来源：Northern Dimension Partnership on Culture， BYICAA CSR研究中心
