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Creative D.I.Y. 创新D.I.Y.

                           北半球文化合作关系

                         (Northern Domension Partnership on Culture)

                               与b.creative文化论坛

          NDPC Cultural Forum meets b.creative





On 10 and 11 December, the NDPC Cultural Forum meets b.creative was

held online and onsite in Saint-Petersburg. The Forum “Reaching New

Horizons: Creative Entrepreneurship and Museums” ended with loads 

of new ideas generated, versatile experiences shared and meaningful 

connections made across the Northern Dimension region, Europe and 

beyond. It was an opportunity to voice the central role of culture and

creative industries in triggering  positive change across our 

communities and tackling today's challenges, as well as raise 

awareness about combining creativity, storytelling and possibilities 

brought by new technologies in revolutionizing museum offer.

 

On the first day of the Forum, a keynote speech was given by Jon Stever 

from Rwanda, Co-Founder and Managing Director at Innovation for Policy 

Foundation. Being an artist, community builder, entrepreneur and trainer in 

the innovation ecosystem, Jon shared his experience on working with 

governments, the private sector, civil society and international organizations 

and  revealed how a local cultural organisation can foster policy change at 

the governmental level and motivate local communities to engage in social 

conversation that has facilitated democratic innovation.

 

The discussion "Cultural and creative sectors as change-makers for 21st 

century challenges" was moderated by Arthur Le Gall, Treasurer and 

Director of KEA, and gathered experts in cultural and creative industries and 

museum field: Elena Zelentsova, Vice President, the Director of Urban 

Environment Development, Skolkovo Foundation, Ineta Zelča-Sīmansone

Museologist, Head of Creative Museum think-tank, Tere Badia, Secretary 

General of Culture Action Europe, and Jani Joenniemi, Founder of EARS. 

The panellists shared their insights on how artists and creative communities 

have risen to provide input to global and local societal challenges, especially 

during COVID-19 pandemic, but not exclusively, and how the new situation 

has opened the national borders to internationalisation. 


It is clear that new conditions set new standards to international networking 

and interaction with the public in the cultural sector. This has fertilised the 

ground to digital development in all sectors and a need for cross-

disciplinary cooperation, as well as for the higher cultural presence in the 

public sector. 


The panellists stressed the need for museums to think about their 

digitization strategies, including opening their collections to designers and 

other creative industries’ representatives and cooperating with them in 

creation of new digital cultural products. At the same time, it was noted 

that digitisation is a tool, not a goal, while new digital didactics need to be 

sought to create interesting content for people to invest their time and 

attention in a meaningful way, as well as to bring people together for 

participation and dialogue, not only a one-way relationship. 

 

The panellists also agreed that yearning for more physical experiences

has not disappeared, although the difficult times of restrictions are

present everywhere. Cultural and creative industries should be in charge to 

help people get through tough times and situations and reinvent 

themselves.

 

The discussion was followed by two workshops, that made it possible for 

attendees to gain more knowledge how to  strengthen communication 

between local communities and museums (a workshop moderated by

 Clementine Daubeuf, Associate Director of KEA and Founder of 

b.creative network) and build local creative entrepreneurship communities

 (a workshop moderated by Külli Hansen, Project manager, Tartu Centre

for Creative Industries).

 

The second day’s focus was on innovating museums with the help of 

tools and skills possessed by creative industries. It began with an onsite 

discussion from Saint-Petersburg, which was moderated by Alla 

Manilova, the State Secretary, Deputy Minister of Culture of the 

Russian Federation. Interventions about museums and different 

innovation practices where brought in by Sergey Korneev, Chairman of 

the Committee for Tourism Development of Saint-Petersburg, Boris 

Piotrovsky, First Deputy Chairman of the Committee for Culture of 

Saint-Petersburg, Elena Kalnitskaya, General Director, Peterhof State 

Museum-Reserve, Elena Titova, Director of the All-Russian Decorative 

Art Museum, Arne Langaas, Curator of Falstad Center, Representative 

of Norwegian Museums Association, Olga Khomova, Director General, 

Saint-Petersburg State Academic Capella, Riitta Kaivosoja, Director General, 

Department of Art and Cultural Policy, Ministry of Education and Culture 

of Finland, Tarja Halonen, Chairperson of the Board of Directors of the 

Finnish National Gallery, and Sergiu Ardelean, Co-founder and CEO at 

Artivive.

 

The Forum was embellished with an inspirational speech "Making your 

museum digital" by Ott Sarapuu, Partner at exhibition design 

production company MOTOR, CEO of Proto Invention Factory, who 

articulated the need for museums to think of communicating messages

to the audience in digital ways, and suggested that the  right time to act 

was now. He shared several best practice examples from museums around

the world utilizing virtual and augmented reality in creation of new and 

innovative content in museums. 

 

Ott confirmed that combining technology, environment and storytelling 

is the most crucial, while the focus in innovating a museum should be on 

picking the story and only then the technology.

 

 

 


Parallel workshops followed the inspirational speech: “Creating interactive 

content for museums” - an augmented reality art workshop with Sergiu 

Ardelean from Artivive, where participants learned about augmented 

reality art and its practical application in building a narrative and interacting 

with people. The participants also had a chance to try hands-on creating an 

augmented reality art work. Another workshop “Innovative exhibition in 

museums” was led by Roberta Mansur and Mariana Cardos from Toyno. 

 

The participants tried out a new method for narrative creation in future 

exhibitions through human-centric storytelling and connection with the 

audience.

 

The two days of the Forum also gave an opportunity to network with 

attendees from all around the world in short matchmaking meetings, as 

well as provided a space to showcase projects, ideas, products and 

organizations in a special virtual Expo area on the Forum online 

platform.

 

The Forum was organized by the Northern Dimension Partnership on 

Culture, b.creative network and the Ministry of Culture of the Russian 

Federation.



来源:Northern Dimension Partnership on Culture, BYICAA CSR研究中心 



发布日期:2020/12/18  本文被浏览了2511次

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